UX Audit for your product or prototype if you are...

A professional UX Audit is  for founders, product owners, designers and developers to see their product through a fresh set of eyes because it's kind of impossible to see flaws in your own products.

  • Product Owners who have a software product that is not making profits and want to find the problems with recommendations for key user-flows.

  • Product Teams who want to test their UX & UI to see how they stack up against their competitors & what recommendations they should go with and identify where to prioritize resources for future UX improvements.

  • Founders who have built a prototype and looking to find any obvious tweaks and improvements before moving to development, ( auditing a prototype is easier than re-coding a live product).

  • Product Managers who need their product be analyzed by an unbiased eyes to help find out frictions & bottlenecks in UI & UX you could't observe because of the affinity with your product.

  • Investors who want to help their portfolio companies grow with a UX partner who can keep the teams focused sharply on UX changes while not losing sight of the full customer experience.

 Product Development & Importance of User Experience 

Imagine you run an eCommerce website. You know that visitors find you in search engines and that they interact with your homepage. They even get started on your checkout process. But at some point, they do not convert. And you do not know why. It might be time to update the information hierarchy. Or the user flows. But how do you know what needs rejigging and what does not?

A User Experience Audit (UX Audit) is a way to pinpoint less-than-perfect areas of a digital product, revealing which parts of a site or app are causing headaches for users and stymieing conversions. As with financial audits, a UX audit uses empirical methods to expand an existing situation, and offer heuristics-based recommendations for improvements, in this case, user-centric enhancements. Ultimately, a UX audit should let you know how to boost conversions by making it easier for users to achieve their goals on your site or software.

This beginners’ guide to the UX audit aims to equip website/product owners to better understand the benefits and limits of an external audit.

What Happens During a UX Audit?

First up, the big questions. What exactly happens during a UX audit and how does it fit in with usability testing? During a UX audit, an auditor will use a variety of methods, tools and metrics to analyse where a product is going wrong (or right):

  • Review of business and user objectives

  • Conversion metrics

  • Customer care data

  • Sales data

  • Traffic/engagement

  • Compliance with UX standards

  • Usability heuristics

  • Mental modeling

  • UX Best Practices

The difference between usability testing and a UX audit is one of information flow direction: an audit infers problems from a set of pre-established standards or goals, whereas testing infers problems from user actions. Granted, an auditor may use usability testing during an audit if they do not have access to the fundamental metrics, but they will combine the results with data collected over the longer term and weigh them up against industry standards and product goals.

What can a UX Audit tell you, and what are its Limitations?

It is important to point out that a UX audit is not a panacea for all a site’s UX woes. It is ineffective if recommendations are not actionable, or are not followed up. It also requires a significant investment of time and labour, to the detriment (or at least delay) of other tasks when the internal team does the audit.

However, while a UX audit cannot solve all the problems of an ailing site or app, it can be used to answer some profound questions:

  • What is working, and what is not?

  • Which metrics are collected and which should be collected?

  • What does the data tell you about user needs?

  • What has already been tried, and what impact did it have on metrics?

An efficiently done UX audit incurs plenty of benefits for a product. It provides actionable follow-up activities based on empirical evidence, not hunches. It supports strategic design plans. It produces metrics that can be used in future tweaks. And it helps form hypotheses about why users act in a certain way, and how they might behave in the future. Most saliently of all, it contributes to boosting conversions and ROI once follow-up action is taken.

Who Should do a UX Audit, and When?

Tim Broadwater, writing on LibUX, sets out a good rule of thumb on when you might want to carry out a UX audit: “(an audit) should be conducted in the very beginning steps of a website, web application, dedicated app, or similar redesign project.” The word ‘redesign’ is key here; audits are usually carried out on a product or service that has been live for some time has a backlog of data to examine. New features and products are more likely to be put through their paces with usability testing rather than a holistic audit.

As a general rule, companies without a dedicated UX team stand to benefit most from a UX audit; those with an in-house team are most likely evaluating the product and tweaking the experience continually.

If cash flow allows, it is advisable to have external parties carry out the audit: it is hard for internal teams to get a distance between themselves and the product, and subconscious prejudices will hamper the process. Nate Sonnenberg gives a helpful outline of how much it costs to call in the auditors: upwards of $200 for a couple of days with a two-person team; the full monty of a UX team coming in for four weeks and providing in-depth, goal-orientated insights could cost up to $5,000. But, according to Nate, in 2-3 weeks you will find 80% of issues, which is enough to get started.

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Our clients are from diverse sectors, from Travel Tech, E-Commerce, SaaS to FinTech companies around the globe.

We have a team of UX Geeks, who have empathy for the end user of your product. They are working relentlessly to serve our clients for an excellent  user experience.

LAST EVENT

WEBINAR on UX Design

 

Webinar on UX Design on 01 June 2020 at 11:00 IST from Cisco Webex

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WEBINAR on UX/UI Audits

Webinar on UX Design on 03 June 2020 at 11:00 IST from Cisco Webex

https://meetingsapac26.webex.com/

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